The true professional image creator will see the final result when pressing the shutter, even before breaking out those magical Photoshop tools.  Digital photography has brought the consumer many improvements in quality. It has put many more tools at the disposal of a true pro. A true pro invests time and $$ in delivering an above average product and service.

Digital photography has also brought to the market many would-be photographers looking to make a fast buck over the weekend.  The consumer falls into the trap without really studying the proposal. Unfortunately, many are disappointed with the end results.  Uncle Harry simply clicks the button and maybe he gets lucky. Uncle Harry's end product could be good, but does he see where the light falls, choose the angles and tell a story?

Is it worth the risk of retaining the services of the lowest priced photographer JUST because he is lower priced?  What do you stand to lose?